🚴 Calp launches the “Same asphalt, same respect” campaign to improve co-existence among cyclists, pedestrians, and drivers.
30 October
🎙️ The Councillor for Urban Planning, Mireia Ripoll, presented the campaign alongside José Enrique Gutiérrez, President of the Cycling Federation of the Valencian Community; Beatriz Tomás from the Calp Local Police; and Carolina Vallés from La Fábrica del Seo, the agency responsible for its design. The initiative stems from working groups involving all key stakeholders.
🪖 The campaign targets two main audiences. Cycle tourists will receive a helmet-shaped brochure in several languages at their accommodation, outlining essential safety regulations. For local residents, twelve information panels (mupis) across the municipality will promote a message of responsible and safe cycling for everyone.
🎬 Additionally, a video featuring real cyclists appealing to mutual empathy has been recorded. In mid-November, social media reels in multiple languages will be released, and the official Tourism website will host all campaign resources.
